Jeep lovers, rev your engines! Head for the Great Smoky Mountain Jeep Invasion in Pigeon Forge, Aug. 20-22, 2026. Here’s what you need to know to join the Invasion.
What is the Jeep Invasion?
The Jeep Invasion is a three-day celebration of all things Jeep! Whether you’re a hardcore enthusiast, or you’re brand new to the world of Jeep, you’re welcome here. See hundreds of Jeeps, browse merchandise, and root for your favorites in competitions for “best in category” Jeeps.
Where will the Jeep Invasion take place?
The Invasion’s home is the LeConte Center in the heart of Pigeon Forge. This spacious event center offers ample free parking.
How do I get tickets?
Buy tickets at the door. Admission costs $20 per person, $10 for kids ages six through 12. Kids age five and under get in for free. You’ll need to buy a ticket on each day you attend.
The Jeep Invasion does not sell admission tickets in advance. Beware of scams claiming to sell tickets in advance!
What does my ticket include?
Your daily ticket unlocks admission to these events:
- The “Show & Shine” event, where more than 300 proud owners show off their Jeeps. Take in everything from classic military Jeeps to the latest models.
- The indoor vendor area, with dozens of vendors offering accessories, parts and themed merchandise.
- The outdoor vendor area, where vendors do on-site installations of accessories and parts.
Is the event family-friendly?
Absolutely! Kids especially love spotting the countless, adorable rubber ducks that Jeep enthusiasts collect and stick all over their rides!
What will vendors sell?
The focus is on parts and accessories tailored for Jeeps, including tires, lighting, audio systems, flooring, soft tops, bumpers, suspension systems, lift kits, and much more.
Will there be food available?
Yes. The LeConte Center offers plenty of dining options, from pizza and hot dogs to soups and salads. The Grill serves entrees and sides that change each day.
What else is there to do nearby?
Spend a day at Dollywood, the beloved theme park. Visit the historic Old Mill district for restaurants, candy and ice cream shops, and boutiques. Pigeon Forge offers a wide range of family fun, from mini golf to indoor snow tubing year-round.
Reserve your Pigeon Forge cabin rental right now, so you’re already booked for this incredible event. See you at the Jeep Invasion!
