Boost Occupancy and Bookings: The Benefits of Partnering with Colonial Properties

Published Jun 29, 2023

Consistent bookings and regular occupancy are vital to keeping your rental property profitable. Find out how a partnership with Colonial Properties Cabin & Resort Rentals can attract more guests to your Smoky Mountains property and turn online clicks into real bookings.

1. Colonial expertly markets your property to make a great first impression.

When people are searching for a Smokies rental, they can’t book what they don’t see. Colonial’s in-house marketing team makes sure your property listing gets in front of the most eyes. We list your property on all popular vacation rental platforms, social media and our own website too. 

What will eager vacationers find when they pull up your listing? No grainy amateur snapshots here. We take plenty of professional photos to show your property at its finest. We write a detailed description of the property, highlighting its amenities and great location. We even give guests a taste of the attractions closest to your specific cabin. 

2. We use professional, localized market research to set competitive rates.

Colonial Properties researches the local vacation rental market so you don’t have to. We look at your rental’s location and the surrounding rental properties. We track occupancy and rate trends for properties similar to yours. 

We crunch the data to set prices aimed at keeping your rental occupied and earning. And we can adjust rental rates quickly if the market changes–keeping your property competitive across economies and seasons. 

3. Colonial tailors promotions and discounts to attract bookings. 

Keep occupancy rates up even in “low season” by offering specials. We can create promotions unique to your property, including discounts for last-minute bookings or discounts on week-long stays. Give guests promotional extras such as free tickets to nearby attractions or food baskets awaiting them when they arrive. We work with you to determine which promos and discounts make your rental stand out. 

4. We handle bookings for you, start to finish.

Once you partner with Colonial, we can begin taking reservations for your rental in as little as 24 hours. We cover it all, from promoting your listing to answering inquiries to taking reservations and payments. We’ll know if your rental’s rates, amenities or listings need tweaking. We’ll work with you to boost bookings and get more guests into your cabin in the off seasons.

Talk to us today about how professional property management from Colonial attracts more guests and keeps your property occupied on more nights each year.

Request a FREE Rental Analysis