Dealing with Seasonal Demand: Strategies for Handling Peak and Off-Peak Times
Published Jul 21, 2023
Though the Smoky Mountains are a year-round destination, you’ll see more rental bookings in two seasons: In summer, family vacations bump up tourism, and in autumn, fall foliage attracts crowds. Use these tips to take advantage of peak season bookings and boost occupancy in the off seasons.
Peak Season: Staying Prepared
1. Make sure your cabin is in top condition.
You want guests to arrive at a cabin that’s not only clean but also in perfect working order. When you partner with Colonial Properties for property management, we regularly inspect your cabin. Our own team of maintenance professionals can take care of most problems quickly.
2. Prepare for efficient turnover between guests.
When you use a property management company, you don’t have to worry about cleaning and restocking between renters. With no keys to hand over or return (thanks to Colonial’s electronic locks), your property stays more secure, no matter how many renters come and go.
3. Update your property’s online listing.
Did you change something about your cabin? Convert a loft into a game room or replace the deck furniture? Get new photos and be sure your written description reflects changes. Colonial’s in-house marketing team takes pro photos and tailors descriptions for maximum impact.
Off-Peak: Attracting More Guests for More Nights
1. Use dynamic pricing.
In “dynamic pricing,” you use local market research to adjust rates. We do the research and rate adjustments for you. Our local expertise improves your off-season occupancy.
2. Change your minimum and maximum stay policies.
If you have a minimum stay requirement during peak season, lower it during off peak months. Short stays can fill gaps in occupancy. If you have a maximum limit on stays during peak season, increase it for the off season, so guests have the option of longer visits.
3. Boost occupancy with off-season discounts.
Consider offering a discount for longer stays. Offer discounts to previous guests who return for an off-season stay.
4. Play up your rental’s seasonal advantages.
If you decorate for the holidays, add photos of your decorated cabin. If your rental is near a ski resort, be sure the listing calls your cabin a great base for winter sports. In spring, show off your cabin as accommodation for families in the area for spring sports events. Colonial understands why travelers come here in every season. Let us put that understanding to work for you!
Talk to Colonial today to learn more strategies for keeping your property occupied.
